not another project manager

online education

business architect

not another project manager

online education

business architect

I partner with established brands to align product,

marketing and revenue

so growth no longer depends entirely on you

Someone who can think at your level and own the

entire strategic ecosystem you've built

or want to build

Someone who can think at your level

and own the entire strategic ecosystem

you've built

or want to build

ROLES I STEP INTO...

  • Chief of Marketing

  • Head of Product

  • Director of Education

  • Strategic Coach in Residence

product ecosystem

mapping

  • Offer ladder design

  • Product ecosystem mapping

  • Pricing strategy

  • Backend monetization

  • Retention optimization

program & delivery

optimization

  • Curriculum structure

  • Certification design

  • Mastermind frameworks

  • Coach oversight

  • Student experience

MARKETING & MESSAGING STRATEGY

  • Positioning refinement

  • Conversion copy direction & audit

  • Email monetization frameworks

  • Launch and evergreen system alignment

OPERATIONS & systems consulting

  • Role clarity

  • Go-to-market planning & management

  • SOP structure

  • Scaling systems sustainably

strategic coach or expert

in residence

Embedded in your mastermind or high level program to add knowledge for your students, elevate members results & improve retention

've been an educator over 20 years

I did the formal teaching credential and education route.

And have now been building online courses for 12 years as one of the OG digital product creators.

I've been an educator for over 20 years.

I did the formal teaching credential and education route.

And have now been building online courses for 12 years as one of the OG digital product creators.

Generated over 4.5M in course sales.

Along the way I've contributed to the education ecosystems of influencers and online educators doing the kind of behind-the-scenes strategic and creative work that sets brands apart.

I'm not a tech specialist or marketing manager.

I can see the entire ecosystem at once <-- and this is what it takes to increase your LTV and create customers who leave raving testimonials, refer their friends and always want the next thing you have to offer.

If you're building something GRAND in the online education space and want someone who can strategically create and manage the entire program...

I'm your girl.

Esther was able to give me clear and specific guidance to get my branding and message to where I wanted to be.

I am exceptionally happy about the end result!

Olivia Wallis

Coach

In a 30 minute coaching call you just saved me months of trial and error!

Toni-Ann

Marketing Consultant

Esther is one of those fierce business women who is intimidatingly talented and at the same time inspires you to be the best version of yourself.

I've worked with her in a few different capacities and have no problem recommending her to anyone I meet.

If you want to develop and online or in person course- she is your girl.

Tina May

CEO Institute of Code

Engagement Model

I work in ongoing strategic partnerships such as:

FRACTIONAL CMO

DIRECTOR OF EDUCATION

Coach-in-residence

ecosystem

audits

Engagements are retainer based

Minimum 3-6 months

Custom scope determined based

on company stage and needs

Sample Engagements

Student Onboarding Audit

I go from the beginning of your funnel, all the way through any and all welcome sequences and

course work.

This is more than ensuring students are receiving what you offer and that links work. I provide concrete recommendations on where to make adjustments to increase your lifetime customer value, retention, and receive more testimonials.

Head of Online Education

Starting and running the online education branch of your business is easier when you hand it over to someone who an do it all.

I research the best products for your ideal audience, build them from start to finish either solo or with your team. Then assist your marketing team with the launch.

Ghost Course Creation

Give me your book, podcast, IRL event footage...anything!

And I will turn it into a comprehensive online program that gets your audience results.

Certification Development

Turn curriculum into a comprehensive certification program including milestones, projects, rubrics for grading and completion requirements.

Online education is my passion and absolute pleasure to provide services for.

It's why I've worked in education for over 20 years!

If your dream is to be able to hand over an entire department, product line, or audit over to someone with a true understanding of education and marketing- then I'm that girl!

I take a limited number of clients every month based on my capacity and would love to discuss your programs needs.

Talk more soon,

Esther

Book Your Complimentary Consultation Below

Can't wait to chat about your project!